Steven Noble’s scratchboard engraving style was the perfect solve for branding the latest bottled gin, Zealot’s Heart, from the Brewdog Distilling Company. In this iteration, the ancient religious icon of devotion has at first glance all the elements of the “bleeding heart,” but look closer and you’ll see, rather than a crown of thorns circling the heart, a branch of juniper berries, the main ingredient in gin, along with other herbaceous plants, and a spigot which pours gin, not sacred blood. The 197 represents the number of attempts made to get the recipe just right…made by zealots for zealots.
