Weston Fuller Makes It Work For Goodseed.

The concept for the Goodseed tee shirt campaign, Photographer Weston Fuller’s latest project, was to place the product as if they were being “worn” by trees to support the company’s brand of eco-friendly outdoor clothing.  Their motto:  Buy a Tee, Plant a Tree.”  But when he was well into the project, the pandemic hit. In order to complete the assignment he got approval to licensing stock imagery of The Sequoia National Forest, shot the still life of the products and completed the retouching and CGI in his home studio.  Because travel was revised due to covid, the project came in on time and under budget with picture perfect results.