The initial UPS campaign “Be Unstoppable,” was created by The Martin Agency to reinforce the brand’s commitment to small business owners from under-represented communities by featuring a range of genders, ethnicities, and age groups. Illustrator Luis Pinto contributed to #ProudlyUnstoppable, a later iteration of the the campaign, by creating imagery drawn from Latin American culture that represents the human hand as a symbols of power, connection, and creativity. His use of vibrant use of color and pattern successfully captures the soul of LatinX culture.
Illustrator Luis Pinto Is #ProudlyUnstoppable
Posted on
