Natalie Faye’s Broadcast Spots For Texas Pete

Photographer/director Natalie Faye recently directed a series of commercials for Texas Pete hot sauce that went far beyond what the brand had done in the past. With a brief that described the look and feel of something “thoughtful and grounded in connection and kindness,” Natalie knew she and her crew could deliver. In this interview with SIDECAR, Natalie shares some thoughts on her process.