All Posts: Show All

Will Saunders’ Dynamic KEEN Campaign

Posted on

Four days in British Columbia — city streets, waterfront, and quiet rural pockets — and Will Saunders leaned into every shift of weather and terrain. Recently relocated to Bend, Oregon, the Photographer/Director carried that same adaptability into his work: strategic with stills, walking in with images already in his mind, then using instinct to catch the rest — the blur of motion, the honest in-betweens, the stuff you can’t plan.

Clean styling with pops of color cut through every backdrop, and Will pushed that contrast just enough to bring in a little whimsy — quick turns, wind, rain, reflections that appeared for a heartbeat.

The result is modern, kinetic, and unmistakably Will Saunders. A fresh take for KEEN, shaped by strategy, intuition, and whatever the day has in store.

See more of the campaign below. For more of Will’s work, visit his Workbook portfolio.

Represented by Quitze Nelson Artist Management