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Joe Scarnici Shoots Fashion-Forward Tennis Campaign for Soothfeel in Laguna Beach

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Photographer Joe Scarnici recently completed his latest project for client Soothfeel, shot in Laguna Beach, which he counts as one of his best projects of 2025. He cast a model who embodied the ‘fashion meets tennis court’ look the brand envisioned. Joe loved this project because it brought his love of tennis photography to a different place with the fashion twist; focusing on the fashion and model versus the athlete and sport. “It was a breath of fresh air to take the sport that I know and love to a different place for me.”

See image from the project below. For more of Joe’s work, visit his Workbook portfolio.