Photographer Director Eli Meir Kaplan developed this Cherry Coke Zero test shoot as part of his ongoing effort to build out a beverage lifestyle portfolio. Working within a limited budget during a slower season, he conceived the project around a playful, narrative-driven concept using the field where my daughter has soccer practice as the location. Kaplan landed on the idea of a going-out-of-business parachute company doing team-building exercises to build company morale.
Kaplan collaborated with T.H.E. Artist Agency to cast talent, who brought energy and humor to the concept. With assistant Stephanie Butler, Eli embraced a stripped-down approach, relying on natural overcast light with no stylists or artificial lighting and allowing the performances and setting to carry the visual story. The result is a character-driven, resourceful test that reflects Kaplan’s ability to merge concept, casting, and environment into a cohesive lifestyle narrative.
See images from the project below. For more of Eli’s work, visit his Workbook portfolio.
Represented by Freda Scott Creative.
