Kansas City HCA’s in-house team reached out to Abigail Bobo in mid-2021 about creating a series of images that could be used for immediate needs like an annual report, but could also placed into an enterprise library. To ensure cohesiveness across both still ad and video imagery, Abigail did both through the four-day shoot.
Abigail told us, “We wanted something brave, warm, heroic and compassionate…not shying away from the difficulties that their practitioners have faced over the last several years, but also presenting a sense of hope and future-forwardness.”
