Here’s what Kremer|Johnson had to say about the shoot and why it was their best:
“When the agency asked us to shoot a campaign for Chevy that showcased modern camping technology with the style of a Wes Anderson film, we jumped at the opportunity. While Chevy trucks are far from the typical products that we are asked to sell, Wes Anderson is far from Chevy’s norm. Stepping out of our comfort zones allowed room for grow. No 2022 project allowed us to grow as much as this one.”
