Change Healthcare is an Atlanta-based international IT service provider for the healthcare industry. “Faces of Change” is their latest campaign, which emphasizes the human side of healthcare technology by focusing on real employees who convened from all parts of the globe to participate.
The portraits were shot over two days in Atlanta at various locations selected for their texture and natural light. The resulting print campaign is accompanied by video portraits of the subjects, which will be used for social media and digital ads. Lighting was a combination of natural lighting and continuous light sources, including HMI, Kino Flo, and LED panels.
Agency: The Dalton Agency
Creative Director: Kevyn Faulkenberry
Producer: Amanda Bertany
