Initially the shoot for Upslope Brewing was of a mountain biker composited into a background as the setting for the product. With winter weather in Colorado being what it is, that had to be scrapped because of snowstorms on the front range. Brian convinced the agency they could shoot everything in camera if they moved the shoot to the western slope of Colorado. Turns out, everything could be shot in camera with very little compositing necessary.
Agency: Victors and Spoils
Creative Director: Katie McQuail
AD: Travis Brown
Copywriter: Andrew Bridgers
Project Manager: Jenny Stefanov
Retoucher: Mando-Matic