Photographer/Director Brian Wright partnered with Popeyes to capture the brand’s wings relaunch, introducing an expanded lineup of bold new flavors and sauced varieties.
Working across stills and motion, Brian built a vibrant, color-driven world inspired by game-day energy and Louisiana spirit. Precise, directional lighting brings out the crisp texture of the breading and the glossy heat of the sauces, giving each variation depth and dimension while maintaining strong graphic clarity.
Created for in-store and digital rollout, the final imagery balances bold brand color with mouth-watering detail, delivering appetite appeal that feels dynamic, modern, and unmistakably Popeyes.
See the rest of the images below. For more of Brian’s work, visit his Workbook portfolio.
Represented by Somlo Talent.
