Artist: Heather Elder

Cade Martin for Arnold Worldwide/Progressive Insurance

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For photographer Cade Martin, this was one of those dream jobs. Visualizing how Progressive Small Business Insurance gives wings to small business dreams was plainly as good as it gets.

Using color and lighting and an array of post production tools, he created these surreal, dreamlike images that capture a positive, transformational mood and the feeling that one really can live one’s dreams.

Client: Progressive Insurance

Agency: Arnold Worldwide

Art Buyer: Amy Shaw

Creative Director: Nathan Donabed 

Associate Creative Director: Jamie Mainati 

Producer: Malvina Martin

Lighting: Jonathan Orenstein

Hair & Makeup: Alexis Arenas

Wardrobe Stylist: Pascale Lemaire

Prop Stylist: Kin Ellentuck West

Digital Tech: Kirsten Wyss

CGI & Retouching: Luminous Creative Imaging