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Cade Martin’s Latest Takes Him to Istanbul

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The goal of Cade Martin’s latest shoot for Sun and Sand Sports, the Middle East’s largest sports retailer, is to get kids off their video games and out of the house!  He had 96 hours in Istanbul to capture content for multiple channels, as with so many projects today – television, social, stills – but production timelines haven’t really changed. Working alongside the video/tv/motion team he had to create a mental map of when and where he could create his images.  Cade told us, ” I had to get off the plane ready to work in available margins on busy sets to scout and create images, finding my moments in tight production windows.” That all requires two things, kids prep and pros that can be relied upon. He credits  Michal Horevaj for retouching and Francis Catania for lighting, and says, “I couldn’t have done this project without either of you. I appreciate your collaborative spirits, talent and patience.”

Agency:  FP7 McCann Dubai / Brand:  Sun & Sand Sports