Posts from the Workbook Blog in category

Advertising Photography Shoot

Clay Cook’s Best of 2023 Sent Him Traveling

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For Clay Cook, the highpoint of 2023 was undoubtedly his exhilarating journey through Alaska with Waymack and Crew for Travel Alaska. It was a fast-paced shoot, in which Clay and the crew navigated …

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Felicia Perretti For Rita’s Italian Ice

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Felicia Perretti spent a week at Rita’s Italian Ice Headquarters working with food stylist Alise Arato capturing all sorts of Italian ices, custards, hand scoops and more.  Rita’s colorful products …

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Bobby Altman For Myrtle Beach Tourism

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Bobby Altman worked with MMGY Global to create these beautiful ads for the Myrtle Beach Tourism Commission. They’re running as full-page ads in the current issues of Southern Living (beach …

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Best of 2023: Shaun Fenn Captures Success Stories For Google Fitbit

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Shaun Fenn and his team recently completed a print and video campaign that captures the real life scenarios of seniors benefiting from the health monitoring features of Fitbit products. As the director and …

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Will Saunders Finds A Balance Between Work And Play

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With the Eastern Sierras as the perfect backdrop, Will Saunders, with a crew  and creative team of over 150 people, helped bring the grit and spirit of this latest Toyota campaign to …

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Michael Marquand Captures a Young Diverse Workforce for KFC

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  Michael Marquand worked with UK based agency Thirtythree to develop this series for KFC’s most recent recruiting efforts. Whether images are shot at Dallas corporate headquarters, on downtown streets or in “work from …

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Mauricio Candela Captures What Happens When Friendship and Food Come Together

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Despite battling freezing temperatures and gloomy weather, Mauricio Candela and his team were able to capture the perfect blend of friendship, food, and shared moments for Estrella Jalisco and even make it look like …

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Pedro Oliveira For Jeep Compass

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Pedro Oliveira worked together with Jeep to create this beautiful series for latest Jeep Compass model with Big Sur as the background. Pedro does a beautiful job of capturing the sleekness …

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Noel Hendrickson and the Challenges of Shooting in a Hurricane

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Noel Hendrickson‘s latest photo shoot for Sandoz/McCann Health was anything but easy. Hurricane conditions had developed and brought shifting weather above and below the waters off Miami, demanding that Noel and …

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Sue Barr For BobSweep

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The set, the cast and the product all come together beautifully in Sue Barr’s latest lifestyle shoot for BobSweep, a robotic vacuum cleaner. Everyday family life can get messy, especially when …

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Adam Ryan Morris’ Latest Pharma Shoot

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Adam Ryan Morris‘ latest pharma shoot captures why taking care of yourself means surrounding yourself with the people in your life who care. The best way to capture that feeling is …

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Jill Broussard for Nutella

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European brand Nutella recently called on Jill Broussard to created this series of lifestyle images for their latest product launch in the U.S. Working in adverse weather with an international …

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Cade Martin’s Latest Takes Him to Istanbul

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The goal of Cade Martin’s latest shoot for Sun and Sand Sports, the Middle East’s largest sports retailer, is to get kids off their video games and out of the house!  He …

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Michael Kunde Follows the Flow for OMEEK

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Michael Kunde’s brings his passion for adventure to his latest shoot for unisex lifestyle apparel brand OMEEK. The images reflect the brand’s commitment to the journey and following the flow where …

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Victor Elias and a Passion for Travel

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Award-winning International architecture photographer, Victor Elias, specializes in producing fantastic and memorable hotel and resort photography. But his work isn’t just about the architecture. It’s also about all the little details …

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How to Creative an Effective Creative Treatment

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If you are New York creative professional you don’t want to miss this discussion on what makes for an effective creative treatment.

Ethan Pines Stages an L.A. Winter in August

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Ethan Pines shot this humorous, conceptual campaign with Wunderman Thompson for the flu medication Xofluza. Tagline: The Flu Sucks … Everything Out of You. “This was a challenging one,” Ethan …

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Sara Rubinstein for American Standard

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Photographer/Director Sara Rubinstein brings a perfect balance between style and authentic lifestyle imagery to this campaign for American Standard. Sara and her crew created a brand anthem broadcast spot, three spots for …

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Matt Hawthorne For Dick’s Sporting Goods

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Matt Hawthorne‘s latest shoot for Dick’s Sporting Goods is just one more example of what it is he does so well.  As he focuses on the fun, positive and energetic, he …

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Gregory Miller For WeWork

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Gregory Miller recently worked with WeWork to capture an image library to suit their new brand guidelines.  Together they decided on a one-day, 12 hour shoot at their newest location in Atlanta and worked with …

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Randal Ford Digs Into the Archives For Some Classic Americana.

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On the 100th anniversary of the company, Randal Ford worked with the L.L.Bean creative team to bring some of their vintage, illustrated catalog imagery to life through the medium of photography. …

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Christopher Wilson For Jaguar

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There is something beautiful and ironic about the current view along iconic Route 66. Once a symbol of hope, freedom and mobility, the road was officially decommissioned in 1985. But in the …

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Noel Hendrickson for Toyota Canada

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 Photographer Noel Hendrickson took off for the mountains around Vancouver, BC earlier this year to work alongside director RJ Sauer and the crew with Alterna Films to capture stills during the shooting …

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Nick Nacca’s Light Journey

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  As a photographer, Nick Nacca has explored the properties of light for the last twenty years. It all began in 1999 when Nick came across an interview with a photographer who …

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View Illustrators Who Animate and Photographers Who Direct at the New DXE

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The latest article about the DXE published at MusebyCl.io is a great overview of how and why the DXE came about and why it is a natural addition to Workbook’s suite …

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The Voorhes Go Glam

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Given the name of skin care product GLAMGLOW, the interaction of the light within the environment was a key element to this latest series by The Voorhes. Glass orbs refracting light …

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Highlights from the DXE: Schumann & Co.

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The circumstances created by the pandemic, the new available technology, and the creation of a new exciting roster of talent gave Patti Schumann of Schumann & Co and creative director, Philippe …

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Jeff Sciortino’s Award Winning Series for Texas Oncology

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By March 2020, photographer Jeff Sciortino knew he would have to seriously re-evaluate his on-set practices and develop new health standards to keep himself and everyone he works with safe …

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The DXE Is Here

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Workbook’s mission has always been to enable professional artists to thrive in their careers by helping them build their businesses. We began with our print directories, were early adopters of digital media, …

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Ilanna Barkusky’s New Director’s Reel

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Photographer/director Ilanna Barkusky brings her passion for the active lifestyle to her new reel featuring Black athletes putting themselves through the paces. It captures both the stillness and the speed required to …

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