On June 23rd Friends in Deed a Pasadena based Non-Profit, that supplies food, shelter, and support to the local community had a fundraising event that they branded “Cooking for a Cause.” In partnership with ICE Institute of Culinary Education the local culinary academy, they created a “Top Chef” styled cooking competition where student teams would create unique dishes from only food available at the Friends in Deed Food Pantry. All six teams got the same ingredients and created completely unique main dish / dessert pairings that were then judged by two notable Pasadena Chefs. The entire event was attended by local donors both in the kitchen and adjacent viewing kitchen, and also live streamed.
To promote the event beforehand, Dana Hursey shot these engaging, white on white portraits that focus on the young, confident personalities of each of the team members that were then used to announce the campaign, engage with the community, and successfully entice donors and sponsorship.
As of the June 23rd event, the donations have exceeded $100,000.00, which will go directly to support the FID Food Pantry and needs of the community.
Represented by WSWcreative
