In her latest series Dear Art Producer, artist representative Heather Elder gives us one of the best in-depth looks behind the scenes of today’s professional advertising world and how rapidly it continues to change. These podcasts will help you make sense of the ever-shifting landscape by providing insight from key agency players. The series introduces you to different art producers, shares the stories of their diverse career paths, explores what it means to stay relevant, and examines industry topics such as marketing, estimating, directing, websites, and more.
Her latest episode is an interview with Eden Alaxanian, Senior Art Producer MullenLowe in Boston. A few of the big take aways:
-The emergence of the directing treatment and what that is.
-Shoots are increasingly integrated and require a lot of flexibility.
-Even if you have an active Instagram feed and send regular promos, keep your website up-to-date.
This is the 17th expisode in the series with more to come, so we recommend you subscribe and stay up-to-date!
