Illustrator Egle Plytnikaite created illustrations for Lithuanian natural cosmetics brand Uoga Uoga to be used across their holiday packaging and in-store decorations.
The illustration series brought a festive, nature-inspired atmosphere to the brand’s seasonal collection appearing on gift boxes, packaging, displays, and visual accents throughout their shops. The illustrations also highlighted Uoga Uoga’s iconic lip balms, one of the brand’s most recognizable products.
Each piece reflected the brand’s values of natural beauty, sustainability, and cheerfulness, helping transform the stores into a cohesive, playful holiday experience that connected products, space and storytelling. Not only did her illustrations bring joy throughout the holiday season, but her signature style and bright and bold design earned her a 2026 Communication Arts Illustration award.
See the artwork below. For more of Egle’s work, visit her Workbook portfolio.
Represented by Rapp | Art.
