On a recent still campaign for software company, Medidata Solutions, Photographer/Director Eli Meir Kaplan appreciated the client’s initiative in having character stories in mind. The campaign followed the lives of a cancer patient, a diabetes patient, an Alzheimer’s patient, and caregiver. Eli cast a real family for one of the narratives and appreciated how all of them really got into their “roles” and gave performances with a lot of heart. Eli also noted the excellence of his art department, “We transformed a veterinary corporate office into a doctor’s office and the oncology wing of a hospital.”
For more of Eli’s work, visit his Workbook portfolio.
Represented by Freda Scott Creative.
