Photographer Greg Whitaker and his rep Holly Hahn were contacted by AD Ben Helm of Archer Malmo Advertising, to capture the growers who work with their agricultural client, StollerUSA. Over the course of the production Greg was able to apply his extensive experience in portraiture and lifestyle photography as he followed workers through their daily activities. Growers were photographed on their farms as they went about their day. Greg’s informal style and his ability to put people at ease enabled him to capture something truly authentic. “One of the things I enjoy most about the work I do is that I get to work with people from all walks of life, and in this particular case, it was hard to to beat the local food we enjoyed as we traveled to different locations, from the New Mexico green chili burritos to Arkansas sweet potato pie!”
The images produced for the campaign are used in very successful print and web advertising, as well as video spots and trade show displays.
To see more examples of the StollerUSA work go to http://www.stollerusa.com/farm-different
To see more examples of Greg Whitaker’s work visit http://hollyhahn.com or http://gregwhitaker.com
