These days, Helen Friel’s inventive use of cut paper is showing up in just about every medium for a diverse roster of clients. Whether it’s an animated or a still image, a piece by Helen Friel is like a mini stage-set crafted from layers of card and paper. It’s a perfect fit for an animated promotion for Etsy and an unexpectedly fresh approach for the French RTE (Réseau de Transport d’Électricité). It’s appeared in advertising for clients like Fanta, Ted Baker, and Ryan Air and for editorial clients like Time, Vanity Fair, Vogue, and Fast Company.
Image above: Ryan Air
