Photographer/Director Hollis Bennett recently reflected on his partnership with agricultural machinery company, Fendt. Now going on three years, Hollis talks about the freedom and inspiration that this partnership has fostered. “Since day one, Fendt has let me get close to the work – the machines, the operators, the long days that don’t stop when the sun does. That kind of access only comes from trust, and it’s the foundation of everything you see here.”
Hollis celebrates the ability to truly capture the grit shooting alongside machinery using his own camera car. “It’s about using your gear to its fullest extent and by being involved in production from the earliest moments allows me to propose and implement the absolute best way to accomplish the vision of the agency and client.”
It’s no wonder Hollis looks back with fondness for the work done as it motivates him for the future. “Each frame is about real work and real moments, and that’s exactly why this brand partnership works. I look for the story that lives in everyday effort and Fendt gives me plenty of it.”
For more of Hollis’ work, visit his Workbook portfolio.
Represented by Freda Scott Creative.
