Maria Francesca Melis collaborated with Hermés on a stunning campaign for the opening of their new standalone boutique in Sanlitun, Beijing. She developed the illustrations and visual direction for the entire campaign, which spanned posters, street flags, large-scale billboards and hoardings, as well as social media videos. The campaign unfolds around a simple narrative: the artificer falls asleep on a rooftop, drifts through clouds, gardens, and constellations, and then awakens atop the building as the store opens.
See images of the artwork below. For more of Maria Francesca’s work, visit her Workbook portfolio.
Represented by Mendola Artists
