Photographer/Director Inti St. Clair recently worked with agency 160over90 on a lifestyle campaign for Direct Energy promoting their Free Days plan.
The images capture how people actually live during the day: a family at the kitchen table, a woman adjusting her smart thermostat, another discovering the plan on her laptop. At the center is Dee Eva, Direct Energy’s superhero spokesperson, delivering the good news to a very enthusiastic conference room.
The campaign’s standout set features a couple surrounded floor-to-ceiling by inflatable holiday everything — Halloween skeletons, Christmas penguins, St. Patrick’s Day shamrocks, a dinosaur in a witch hat — all happening at once. Because when energy is free during the day, apparently no holiday gets left behind.
For more of Inti’s work, visit her Workbook portfolio.
Represented by Homestead Creatives.
