Photographer/Director Jeff Sciortino recently wrapped a three-year campaign with Wolverine Boots. The goal was to show the durability, strength, and versatility of all the styles Wolverine offered. Through dramatic studio portraits of both products and people, Jeff was able to give each product a personality. His team shot a wide array of talent on a custom painted background for the campaign. Talent was a key part of this campaign – it was important they cast rugged individuals, both men and women. They street-casted a majority of the talent to get a sense of authenticity to come through. The dramatic lighting in both the product and portrait shots really showcased the durability and ruggedness Wolverine boots has to offer.
See some images from the campaign below. For more of Jeff’s work, visit his Workbook portfolio.
Represented by Jodie Zeitler.
