With a goal or creating images and gifs that felt as though they were shot in the brand’s target markets of New York, Chicago, Texas, Miami and LA, Jody and his crew went to work to create both a series of sunny table top images shot in natural light as well a more technically challenging set of images that required multiple scenes and environments.
Whether it’s by the pool or under the disco ball, Jody Horton’s shoot for Buchanan’s Whiskey shows you how to make the most of whatever you’re celebrating.