For their best of 2024, Photographer Jody Horton highlights his recent work with Poncho Outdoors. Poncho is an Austin Texas-based company which has evolved from the fly-fishing shirts that made the brand famous. To convey the evolution of Poncho Outdoors, Creative Director, Logan Crable, and Brand Manager, Jacob Cervantes, reached out to Jody asking for lifestyle images for the brand. The result is a series of shoots that took Jody and Associate Producer JP Dingens all over Texas.
See more stills from the campaign below, and for more on Jody, check out his Workbook portfolio.
