Photographer Director John Fedele recently led a four-day stills and motion production for RIDGID Tools, delivering a comprehensive asset library to support the launch of their new NXT wet/dry vac line. Working closely with RIDGID’s marketing and engineering teams, he directed and shot a full-scale campaign spanning high-impact beauty imagery, gritty in-use action, and authentic lifestyle scenarios. Through meticulous pre-production and a tightly dialed crew, an aggressively ambitious shot list was executed smoothly and on schedule. The final assets were captured at maximum resolution with future-proof quality, giving the marketing team total flexibility across web, social, and campaign rollouts.
See more work from the project below. For more of John’s work, visit his Workbook portfolio.
Represented by Janice Moses Represents
