“Act your age,” they say. “Take it easy,” they say. “You can’t do that anymore,” they say. On the set of “Come Be You,” a vibrant campaign for Jewish Home, Photographer/Director John Myers captured the resilient, youthful spirit of older adults, shattering outdated stereotypes across both print and motion. Known for his honest storytelling and pristine commercial execution, John brought an effortless authenticity to the production that allowed the residents’ vibrant personalities to take center stage.
This powerful visual narrative went on to sweep multiple creative competitions, taking home Gold and Silver at the Healthcare Advertising Awards, Gold at the Aster Awards, Best of Show and two Golds at the Rochester American Advertising Awards, and and impressive haul of five AMA Rochester Pinnacle trophies. It stands as a definitive testament to what happens when exceptional commercial talent meets a deeply empathetic perspective.
For more of John Myer’s work, visit his Workbook portfolio.
Represented by Randy Cole Represents.
Behind the Scenes:
