The retro style of illustrator Jonathan Bartlett was the perfect choice to promote the drive-in experience of HBO’s L0vecraft Country Season One Finale. The series is set in 1950s America, and what could be more 1950s America than going to the drive-in? Jonathan worked with Giant Spoon to create a contactless, yet immersive experience necessary today for life with Covid.
The campaign included billboards, print and video ads, and public service announcements, all illustrated and designed to transport the guests to Lovecraft Country, circa 1950s.
