Jonathan Chapman’s latest shoot for Lowe’s was a large, three-day production involving motion and stills. When he and his crew arrived at the massive studio in the heart of Amish Country, there were four fully furnished kitchen and laundry room sets waiting for them. One of the bigger challenges was lighting them to create the feel of real, in-home daylight within a sound stage studio environment, in order to give the images and film a consistent feel throughout.
The result? Twelve final retouched images by
Hunny Digital and a 30-second spot edited by
Joseph McMahon; a combined effort that showcases the final content in a consistent and beautiful manner for use across all client platforms.