Jonathan Chapman’s latest assignment takes him and his crew across the pond to Rotterdam, Netherlands and Wellnessland, a beautiful modern gym constructed of metal and glass, where they shot film and stills for the new Matrix “Connected Solutions” campaign. The focus of the campaign is the new seamless digital experience available on mobile devices that helps track and share your fitness level.
The setting afforded the crew beautiful natural light that streamed through the windows and bounced off the slick surfaces in the facility. The talent is from local agency EvD, and their styling is in keeping with their sleek surroundings. Even the shots the crew was able to grab outdoors during rain and light snow were perfect additions to the overall muted color palette.
