Photographer Jonathon Chi brought his style and storytelling to the launch campaign of Bruma Coffee. Jonathon signed up for the project after meeting with friends Adem and Aaron, who happened to be the owners of the brand. They started the company after visiting Costa Rica and wanted to bring the experience and feel of the fresh roasted Costa Rican coffee back to Kentucky.
Jonathon found shooting for a launch was creatively liberating. “I could take [the owner’s] story and use it to inspire and dictate the mood and feel of the brand moving forward without any pre existing visual barriers.” The result is warm imagery inviting and worthy of a refreshing new brand.
See more images from the campaign below. For more of Jonathon’s work, visit his Workbook portfolio.
