Kremer Johnson Shoot Stills and Video for Root Insurance

Once the creative team for Root Insurance saw Kremer Johnson’s street portrait series, “Angelenos,” they were pretty convinced the photos were the right fit for the campaign they had in mind. When the client saw Kremer Johnson had shot their “All Together Now” face mask series, which already had pretty rigorous safety protocol and methodology in place, Root sent them on their way to collect a compelling series of portraits of real people in real time.