How you promote your message can be as important as the message itself. In order to help get some answers from the professionals who can hire you, Heidi Goverman assembled a top notch panel of pros who will share their marketing do’s and don’ts at this seminar on the schedule for May 8th at the Palm Springs Photo Festival. The seminar will provide you the opportunity to engage in an insightful conversation about what constitutes effective marketing from the creative buyers’ perspective.
Here are just some of the topics they will cover:
WEBSITES
Website turn offs to avoid, with examples of great sites to emulate
How to make your “about ” page resonate
How to best categorize your work at your website
How to debut new work/concepts
SOCIAL MEDIA
How to get a creative to follow you on Instagram and other social feeds, what to include or not include
E MAIL MARKETING
How often to send, when it’s too often
Thoughts on personalizing your messages, especially if you have interacted with them previously
How to build a dialogue if you have NEVER interacted
How to create engaging subject lines
What prompts a creative to open an email or keep a promo, click on website
What realistic action items to include within an email
Honestly, you won’t want to miss this!
