Photographer Joe Scarnici was asked by athletic shoe brand K-Swiss to create library images and videos for their Spring/Summer 2025 collection. Tasked with capturing the signature K-Swiss lifestyle vibe, Scarnici developed a distinctive “couples” concept exploring the unique intersection of love, relationships, and professional tennis.
The project centered on producing a comprehensive image library for the Spring/Summer 2025 season, accompanied by a series of video assets. Through a blend of narrative and athletic aesthetics, Scarnici’s work delivers a fresh perspective that showcases the lifestyle/lover side of the athletic brand.
See the images below. For more of Joe’s work, visit his Workbook portfolio.
