Photographer/Director Mari Amor recently returned to collaborate with C Spire Doors creating print assets for their latest campaign, a process she describes as a powerful creative dialogue. Mari is no stranger to the choreography of commercial shoots, yet each time she finds herself captivated by what happens when the technical world of production intersects with the emotional truth of real people.
“It’s in that intersection,” she says, “where inspiration happens.”
The campaign for C Spire Doors centers around authenticity. The goal: to create imagery where people can truly see themselves. To Mari, this means becoming a mirror: not a polished, superficial reflection, but a real one. Skin and bone. Muscle and spirit. A moment captured that tells a truth.
“Advertising, when done with intention,” she notes, “is long art.”
See images from the campaign below. For more of Mari’s work, visit her Workbook portfolio.
Represented by the Gren Group.
