Mark Peterman gets down to the business of healthcare in this recent project for Guardian Pharmacy Services. Since the job required producing both a library of stills and motion assets he was able to take on the role of production company. The role of producer entailed every aspect of the shoot, including casting, location scouting, and crew sourcing in order to ensure a cohesive look and feel across both mediums.
The project involved creating scenes where Guardian pharmacists and account managers interacted with nursing home leadership, clients and patients.
The result was a seamless integrated production that produced Guardian branding materials and website content over a two day shoot on location in Phoenix.
