Matt Hawthorne’s latest campaign for AT&T features Lily, the AT&T spokesperson and tv commercial store employee at the NCAA basketball championship game. It was the first time Lily had ever ventured outside of an AT&T store. With Covid restrictions still in effect, Matt Hawthorne and his team was required to shoot Lily in studio and the move to another studio to shoot the fans. DCOY Studios was tasked with bringing it all together in post. As Matt told us,”It was an amazing team project that actually came together in just a few days. The images took over the Smoothie King Center championship stadium in New Orleans for the final four and championship game.”
Matt Hawthorne For AT&T
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