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Matt Hawthorne’s Production for Avana Takes Him to Iceland

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The backdrop for Matt Hawthorne’s latest production is the wild and beautiful landscape of Iceland, and it’s the perfect backdrop for branding a product that promises to keep your drinking water cold. Matt created an extensive cache of assets including GIFs, stills, and motion capture for a multi-platform branding effort that gives the company everything it needs for the next full year. The casting and styling are perfect and feel effortless and real set in this majestic, other-worldly place full of waterfalls and fjords.