In Los Angeles—the city where stories are born under neon lights and legendary music—an unforgettable production came to life, bringing together Dos Equis and iconic band, Fuerza Regida. Directed and photographed by Mauricio Candela, the mission was bold: to create a visual campaign of photography and video that would capture the energy, authenticity, and cultural impact of this historic collaboration.
In just one day, the team delivered powerful portraits and dynamic scenes, balancing the raw attitude of the band with the irreverent spirit of the brand. A key creative decision defined the shoot: using continuous lighting for both photography and video. This approach allowed the crew to move with agility, eliminating the need to constantly reset lights while achieving a cinematic, cohesive atmosphere that perfectly matched the lifestyle and celebrity photography essence of the campaign. Shot alongside agency Lopez Negrete, Mauricio pulled off an incredible amount of assets that are defining and defiant for both beer brand and rising-star band.
For more of Mauricio’s work, visit his Workbook portfolio.
Represented by Randy Cole Represents.
