From playful pranks to shelf-ready packaging, Publix recently enlisted the versatile talent at Mendola Artists for a series of high-profile creative projects.
Agent Bob kicked things off with a detailed social media illustration of a fictional Publix location in Anchorage, Alaska. The “new store” announcement was a clever April Fool’s prank, with Agent Bob’s hyper-realistic scene providing the perfect cover for the ruse.
Navina Chhabria is currently leading a redesign of Publix’s store-brand meats. Her vibrant, eye-catching food illustrations are being featured across an ongoing series of new product labels, bringing a fresh and inviting aesthetic to their sausage line.
Lulu Dubreuil continues her streak of seasonal hits, illustrating the packaging for the latest limited-edition ice cream sensation: Peanut Butter and Jelly.
Whether it’s social media storytelling or national product branding, these artists are helping redefine the visual identity of one of the country’s favorite supermarket chains.
See the artwork below. For more on the Illustrators at Mendola Artists, visit their Workbook portfolio.
