Having volunteered for the British Columbia, Vancouver Winter Olympics in 2010, photographer Michael Kunde fell in love with the area and knew it would be a great place to shoot an outdoor campaign. He got his chance recently when he shot the North Face Spring 2023 campaign in Squamish BC. Over six consecutive days, Michael and his crew hiked six to seven miles a day in search of the best backdrops to mimic the beautiful green that comes with springtime and camped on the trail at the end of every day.
Represented by SIDECAR.