The challenge for a production like this is to create portraits of people that are natural and authentic, and Michael Prince’s latest production for Campbell’s Soup meets this standard beautifully. When he visited corporate facilities in New Jersey and North Carolina, the goal was to quickly establish a connection with his subjects, whether they be executives, factory workers, or chefs and put them at ease in order to capture something honest. The resulting black-and-white portraits you see here convey a genuine openness to the camera. No forced smiles from this group.
The photographs will be used for an internal campaign and Campbell’s social media channels. Michael worked with Jacquelyn Kozowyk of the Daggerwing Group.
