Photographer/Director Natalie Faye recently worked with Not An Ad agency in directing four TV spots for their client ClearChoice.
The dental implant company wanted four spots to feature real patients and doctors, with use for broadcast, CTV, and social.
Natalie’s stellar production team collaborated closely with the agency and client during a compressed pre-production period. She was involved in casting the real patients and doctors, as well as script development.
Natalie says it was rewarding to bring a custom set build to life on the sound stage. She worked closely with production designer Johny R. Long to design and build a set that would provide the client with an ownable branded moment that set them apart from their competitors.
It also helped that all of the subjects were ‘amazing and brought their hearts to the game.’ She loved learning the patients’ backstories, hearing how their lives were changed by these procedures, and witnessing the emotional connection they truly had with their doctors. ‘All in all, it was a very rewarding experience.’
Check out one of the spots and some behind the scenes images below.
Natalie is represented by SIDECAR.
To see more of Natalie’s work, visit her Workbook portfolio.



