Natalie Faye and the creative team for Doner LA headed to downtown Los Angeles recently to create the “Be An Outsider In the City” campaign for LL Bean. They shot all over downtown in order to mimic the look of the typical American urban landscape and by mixing in a few off-brand pieces they were able to capture the authentic feel they were looking for. Shooting in the weekday crowd posed challenges, so Natalie spent a lot of time location scouting and studying the light.
The shot list was ambitious and included both stills and animated GIFs, so the final shooting schedule was planned down the minute as crew, talent, and agency shuttled to over a dozen stops. In the end, Natalie told us, “It was a successful day and spirits were high, despite an early morning rain shower. Yes, it does sometimes rain in LA!”
Client: LL Bean
Agency: Doner LA
Creative Director: Jason Gaboreau
Art Director: Alex Gunderson
Production Co: Rebecca Schatten / Arpen Productions
Wardrobe: Holly Copeland
HMU: Stephanie Daniel
