Originally scheduled to shoot in Australia, the wildfires of 2019 forced this production to the U.S. at the last minute. Due to the last minute change of location, photographer Natalie Faye was quickly on board and hit the ground running in search of a location along the coast of Southern California that would accommodate six scenes over two days.
This was Samsung’s first outdoor TV, a product which boasts extreme brightness in outdoor light but presented all kinds of lighting challenges. Natalie told us, “For the daytime scenes, the creative team wanted hard overhead light with visible beams that cut across the TV… while still being flattering to the talent. The creative team had their heart set on a cinematic night scene to end each day, so I crafted lighting setups with a separate gaffer team using continuous lighting.” Each day had three separate scenes with their own complex lighting and a long shot list of variations and plates for each.
There were sixty people on set, many a bit sleep-deprived from the week of prep, yet everyone pulled together to problem solve a myriad number of hurdles along the way and the shoot wrapped with a mood of celebration and hugs all around. (Remember those?)
Client: Samsung
Agency: Cheil Worldwide
LA Production Co: Xology Made
South Korean Production Co: A.gain Pictures
Creative Directors: Kyung Min Kung & Hyunwoo Kim
Art Director: Hyo Myung Kim
Props: Amy Chin
Wardrobe: Lisa Bae
HMU: Ree Yoo
