Photographer/Director Nate Ryan partnered with Colle McVoy to develop a comprehensive image library for Zoetis’ “Care Is the Calling” campaign. Shot within a functional veterinary clinic, the project centers on the profound bond between medical professionals and their patients, capturing the technical and emotional nuances of animal healthcare.
Managing a high-volume shoot with six human subjects and seven animals required surgical precision. To prioritize animal welfare and maintain peak engagement, Nate utilized a rigorous 15-minute scheduling block for every setup. This streamlined approach allowed for maximum visual variety while ensuring the animals remained comfortable and “camera-ready” during their brief windows on set.
Nate employed a gaffer and continuous lighting rather than traditional strobes. This strategic choice prevented the animals from being startled by sudden flashes and allowed the in-house agency team to capture video content simultaneously.
This shoot ended on a personal note for Nate. “My grandfather was vet professor, so it was especially meaningful to celebrate this world, and to support a company whose products I use with my own pup.”
See images from the shoot below. For more of Nate’s work, visit his Workbook portfolio.
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