Photographer Niki Cram brings a powerful, female-forward lens to ASRV’s latest women’s campaign. Featuring athletes in motion—boxing, powerlifting, sprinting, and hitting the trail—the shoot highlights ASRV gear in real training environments. Niki captures each moment with a raw, lived-in edge, emphasizing grit, strength, and style. The result is a series of images that feel authentic and unapologetic, showcasing women who are built to push limits, with ASRV right alongside them.
See more images from the shoot below. For more of Niki’s work, visit her Workbook portfolio.
