Shot in Vancouver, No Pain, More Gain is a dynamic fitness campaign for Advil by Photographer/Director Noel Hendrickson, developed in partnership with Publicis NY. The series features an MMA sparring match, with Noel capturing raw strength, grit, and emotion in motion. For Noel Hendrickson, a lifelong athlete turned Photographer, the project was a natural fit. His deep connection to sport shines through each frame, bringing authenticity and energy to this powerful campaign.
See more images from the project below. For more of Noel’s work, visit his Workbook portfolio.
Represented by SIDECAR.
